My logo work follows classic logo design principles as closely as possible. These principles include keeping it simple and clean which makes it scalable. If applicable, I provide horizontal and vertical formats. I also create elements from your logo (if the entire logo doesn’t work) to fit 1:1 aspect ratio so it can be used as an avatar for social media’s standard square or circular footprint. These smaller elements are also ideal for overlaying in the bottom right corner of your videos.
Ideally, your logo should look good in black and white, reversed, and also be simple enough so it is reproducible in a variety of mediums such as embroidery or glass etching. The logo format I provide is never raster, it’s a vector file that can be scaled as large as you need it for signs and vehicle graphics.
